Amrutanjan Stop Itch Spray

Problem - Chaffing between the upper thighs commonly occurs to people involved in physical activities.

Insight - This painful rash leads one to walk, jog, dance weirdly with legs wide apart.

Comms - Chaffing can turn your original role into something else.

Exaggeration device - Imagine a hip-hop dancer performing wide-legged Bharatnatyam or a cheetah-like athlete turning into a duck.

My contribution - Developed the concept and copy. Also designed the creative using AI tools.